São Paulo, January 2017 – Pão de Açúcar launches a new line of shopping bags from the collection “Brazil’s tote Bags”. The products celebrate the beauties of Brasília, Fortaleza, Recife, Rio de Janeiro, Salvador e São Paulo. Each city has two models that refers to the unique characteristics of each place. All versions are now available and can be found in the Pão de Açúcar stores. The collection is part of the action “Reutilizar #praserfeliz” (“Reuse #tobehappy”, in a free translation), following Pão de Açúcar’s sustainable guideline orientation for several of its initiatives.

With a modern design, the bags feature the cities’ skylines, highlighting their main icons, such as Cristo Redentor at Rio de Janeiro; Ponte Octávio Frias de Oliveira in São Paulo; Catedral Metropolitana de Nossa Senhora Aparecida in Brasília; Ponte dos Ingleses in Fortaleza; Praça Rio Branco Marco Zero in Recife; Elevador Lacerda in Salvador. The bags are great for any daily routine situation, such as going to the gym, to college, to the beach, or just shopping. For each city there are two different designs, one very colorful, that has a common color pattern, inspired by the happiness of the country, and another more basic, inspired by the cities’ personality.

For example, Rio’s basic bag has a gradient of the sunset colors. In Brasília, Fortaleza, Recife, Salvador and São Paulo products has just arrived and are available in all Pão de Açúcar stores in each city. Each bag costs BRL 39.90. Pão de Açúcar is GPA’s premium supermarket format and offers products ranging from the basics to the most sophisticated. The chain is known for pioneering launches and offering innovative services in retail, such as wine consultants and attendants specialized in cheeses. The banner continues to be a point of reference in promoting concepts of healthfulness and sustainability, bringing innovations to customers.

Design: Pão de Açúcar
Photography: João Francisco Mariano