Similar to previous endeavours elsewhere across the planet, sportswear giant Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.
Designed by local architecture and design agency Coordination Asia, both feature a hexagonal shape, and the biggest one features dynamic media surfaces while at the same time accommodating a gym equipped with state-of-the art treadmills.
The smaller pavilion is placed directly opposite, and serves as an information booth that dispenses where new aspiring members of the Nike+ Run Club are able to register, find news and updates of special running events – mind you, as people gear up and begin to run, their live performance stats are displayed both to them and on the exterior of the hub – and training classes, and last but not least, select Nike merchandise.
Design: Coordination Asia and Local Architecture
Photography: Coordination Asia
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