Nike+ Run Club by Coordination Asia and local architecture, Shanghai – China

February 19th, 2017 by retail design blog

Similar to previous endeavours elsewhere across the planet, sportswear giant Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.

Designed by local architecture and design agency Coordination Asia, both feature a hexagonal shape, and the biggest one features dynamic media surfaces while at the same time accommodating a gym equipped with state-of-the art treadmills.

The smaller pavilion is placed directly opposite, and serves as an information booth that dispenses where new aspiring members of the Nike+ Run Club are able to register, find news and updates of special running events – mind you, as people gear up and begin to run, their live performance stats are displayed both to them and on the exterior of the hub – and training classes, and last but not least, select Nike merchandise.

Design: Coordination Asia and Local Architecture
Photography: Coordination Asia

https://superfuture.com/supernews/shanghai-nike-run-club-opening

POP UP! Ohne Titel Pop-up shop by Easton+Combs & Focus Lighting, New York
Vibrant colour and complex geometry combine at a New York pop-up shop for fa...
CINEMAS! Wanda International Cinemas by AXIS design union, Nanjing - China
Ring-shape ceiling is an abstract expression of film cassettes, while the im...
Aleybo flagship store by 5 Star Plus Retail Design, Beijing - China
In order to achieve a maximum of flexibility, we created swing like shelves ...
Frenchologie pop up shop by BAT Studio, London
Working to a limited budget, BAT Studio has designed an exciting retail spa...

Leave a Reply

Your email address will not be published. Required fields are marked *