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Following a number of anticipated store launches in the Bay area, Los Angeles and New York City, Japanese no brand-quality goods retailer Muji further expands on the U.S. East coast with an outpost in Boston’s coveted downtown shopping district of Back bay. At approx. 10,000 sq.ft. [approx. 929 sqm.] it’s one of Muji’s largest outposts stateside, and has official flagship status. As such, it carries a selection of special offerings next to the wide range of its main product line. Housed on an expansive ground floor of a historic red brick structure, the store features a modern interior with some of the building’s original details retained.

Furnishing comprise of a variety of simple wooden shelving and displays, framed by polished concrete flooring and an exposed ceiling dipped in a dark grey hue and dotted with a multitude of spotlights. But let’s go back to the merchandise, okay? Muji’s main product line includes apparel, kitchenware, tableware, furniture, interior and storage accessories, stationery, skincare, bags and suitcases. In celebration of the recent store opening, the company unveiled two collections showcasing for the first time in the U.S.A.: Muji Labo, a special collection of high-quality everyday apparel items designed by cult Japanese clothing brand N.Hoolywood.

Found Muji is a collection of Japanese weaves and knits. And for this collection, Muji is highlighting textile craftsmanship found throughout Japan by bringing together products made using four different techniques, each unique to a different region in the land of the rising sun. And that’s still not all, folks. A bespoke embroidery station can also be found on the premises, a place where shoppers can choose from over 300 embroidered designs to add to textiles and clothing, and a Muji aroma bar where to create one’s own scent from a selection of 48 types of oils.

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