The general purpose of the refurbishment Cache atelier finished for the Bulgarian office of the advertising agency Publicis was to unite existing dedicated spaces in a fluid open area that meets the ongoing creative process of the company. The main idea of the Cache team was to create an environment that blends classic workstations with a variety of additional areas where anyone can find its place and gain inspiration.
The studio kept the atmosphere as clear as possible offering a variety of solutions to boost up the creative process and to ensure a neutral background where the ideas of the team to grow and develop. The industrial touch in the exposed duct and workstations materials leaves the sense of a reference to an idea factory. Different decorative elements, all derived from Publicis main strategy and approach are developed and introduced in a funky and memorable way.