Fendi adds to the shockwaves surrounding the opening of Ginza Six, Tokyo’s newest luxury playground, with a supersized flagship that is the largest nationwide. And of the six anchor tenants, each one obviously making a bold effort, the retail space of the Italian fashion house certainly is the most iconic, thanks to a façade of arches that mimicks the Palazzo della Civiltà Italiana, its landmark headquarters in Rome.
As said, the store measures over 700 sqm., occupying four entire floors, each with a variety of custom-designed settings dedicated to each of Fendi’s elaborate product range. Adding a sophisticated homey feel are carefully selected design pieces and art works that dot the premises, interspersed with furnishings and the luxury brand’s coveted merchandise.
The most striking piece arguably is a colourful fur tree by renowned Japanese floral artist Makoto Azuma that’s suspended like a chandelier from the ceiling near the entrance, and which is a renewed collab since the much-publicized launch of the Fendi Pop-up store also in the Ginza neighbourhood one-and-a-half years ago.
Also to be found at the boutique is a V.I.P. room, replete with lavish furnishings, which will exclusively cater to the brand’s most discerning of customers. The new Fendi flagship store carries the brand’s full range of women’s merchandise, in addition to men’s apparel, shoes and small leather goods. To celebrate the opening, a special range of limited edition peekabo women’s bag will be exclusively sold at the store.
Design and photography: Fendi