Since its arrival in the Japanese capital six years ago, Rag & bone has successfully nestled in its fast-evolving retail scene, offering young Tokyoites classic silhouettes with a contemporary twist. As a premium leisure brand, its following is no stranger to labels positioned even higher up in the fashion stratosphere, and as such, Rag & bone’s newest outpost blends in well the newly opened Ginza sSx complex. Occupying a unit of approx. 60 sqm. on the third floor, encased by a wooden façade punctuated by large windows and doorways.
The interior design extrapolates the brand’s core values, and pairs modern design elements, such as concrete flooring and brass shelving, with carefully sourced vintage furnishings that add a homey feel. The new Rag & bone boutique stocks men’s and women’s ready-to-wear, denim pieces, shoes, bags, and accessories. The opening also sees the introduction of rag & Bone’s tailoring programme in Japan, offering sharp suiting that’ll appeal to every modern male’s inner dandy.
Design and photography: Rag & bone