Harrys is one of Sweden’s largest chains with restaurants in over 30 places around the country. The knowledge of Swedish restaurant visitors this brings, the company transforms into its new venture “Hey Lucy”. The concept’s name comes from the fictional Lucy who, through his adventurous Asia trips, gathered recipes, raw materials and experiences.
The food, colors and smells are at the center of an environment that generates curiosity and creates a vibrant atmosphere where you want to hang out with friends and family. The concept has been developed with the well-reputed and expressive concept agency DQ.
Hey Lucy will be perceived as a colorful and versatile overall experience for all the senses. The decor goes in an older Asian style with contrasts of contemporary elements and the atmosphere is a mixture of extravagant and cozy, “says Oskar Dahlqvist, one of the founders of DQ.
According to the artist and decorator Alex Ristoris, the design is rustic, Chinese history meets contemporary pop culture. “This is a melting pot of Asia,” said Alex. I have been inspired a lot of the 16th century China and Ming Dynasty with very rustic decor.
We mix this with heavy velvet fabrics, trees, leaf gold and also a lot of greenery. It will be a little crazy in a nice way. The walls of the restaurant, and also the bar, have been adorned with Alex art. The inspiration is old Chinese paintings that I crossed with modern streetart. The idea is that you will be able to experience the environment every time you come here and discover new details.
Design: DQ – Depero Quadrigea
Photography: Daniel Grizelj