Dion Lee store by Akin Creative, Sydney – Australia

June 5th, 2017 by retail design blog

Although relatively unknown overseas, Dion Lee operates at the forefront of Australian fashion, and it’s on home turf where the Sydney-based designer has also established a network of boutiques. Lee launched a pop-up store at Westfield Bondi Junction, one of the city’s leading shopping malls two-and-a-half years ago, but the retail operations have resonated well with shoppers, and a brand new and bigger store has now opened on the same floor. The retail space is a renewed collab with architect and interior designer Kevin Ho of local practice Akin Creative, and as with the previous stores, it features a minimalist and slightly futuristic aesthetic that’s captured by a palette of conventional materials.

The floor-to-ceiling columns that make up the store façade largely define the store interior, and their visual rhythm is replicated inside by constellation of floor-to-ceiling poles of stainless steel, each incorporating tubular lights that add a adynamic edge, and interlinked by horizontal rods made from the same material. The space is uncluttered, and is furnished by just two sculptural concrete volumes, one being a display, and the other serving as sales desk, in addition to a wall with shelving at the far end of the store. Large slabs of mirror, strategically placed, optically enlarge the premises. The new Dion Lee store carries the brands full range of women’s apparel, accessories, shoes, and eyewear.

https://superfuture.com/supernews/sydney-dion-lee-store-relocation

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