Every customer comes to me, they are not just looking for a designer, they are looking for a story teller with the magic ward. I might say I am the story teller who can tell the story about their plans, their dreams which has never been told and the magic ward will make all of this come to life is my team – Sio Concepts.

Lady N based in Ho Chi Minh city, Vietnam is an inspired project because of its special pole structure and requests from our conscientious customer. We were asked to design a small unique elegant boutique without touching on the original architecture.

Our solution to create a deeper space for this 82 square meters project and its special pole structure is choosing denim blue as the main tone for fitting area at the end and metallic gold to highlights cashier counter, logo and custom-design objects. Finally, the play of 3D wall behind the counter and the entire look in front will impress the customer from the first sight.

Designed by Hung Van Luong / Sio- Concepts Vietnam
Photography by Benny Phong