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Despite the growing number of glittering flagship stores lining swanky Omotesando dori – mind you, many a building has been designed by a leading architect – the striking GYRE building has quite easily held its ground since its inauguration in 2007. Designed by lauded Amsterdam-based architecture practice MVRDV, the five-storey shopping centre is home to a string of boutiques of leading high-end brands, including Maison Margiela, and as such, it’s a popular destination for Tokyo‘s on-trend fashion aficionados. The Paris-based fashion house has had a retail space on the second floor since the building first opened, but as of late, it has relocated to a much bigger and more prominent unit on the ground floor, right next to the boutique of Chanel.

Measuring no less than 390 sqm. (4,198 s.ft.), the store features an interior design by the brand’s in-house design team, featuring design codes which have initially been laid down by Dutch design practice Studio Anne Holtrop, and revealed almost three years ago in the Maison Margiela flagship store on avenue Montaigne in Paris. Here in Tokyo, the aesthetic has been tweaked by Maison Margiela‘s creative director John Galliano, but also the façade is renewed. The triple mirrors at the entrance are designed after the ones displayed at the brand’s headquarters in the French capital. The various settings see an infusion of travertine, captured by walls, floors, shelving units and a variety of furnishings. The new Maison Margiela store carries women’s and men’s apparel, accessories, bags, small leather goods and fragrances.

Images © Maison Margiela


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