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Breda is a DJ City. Tiësto, Hardwell, Dannic, R3hab and W&W’s Ward all come from the same small city in the south of the Netherlands, made up of less than 185,000 citizens. Aside from these superstars many other Breda DJ’s such as Kill The Buzz, Mark Sixma, Suyano, Funkerman en Biggi play their music at national and international dance-stages on a weekly basis.

“Hardwell plays again at Breda Live this year and Tiësto was recently named honourable citizen of Breda. Both DJ’s love the city very much.” Studio MFD created the unique Breda DJ Pop Up Store to celebrate the worldwide success of these local DJs. Selling exclusive merchandise, books, music and bags, the environment imitated a dance festival atmosphere to entice crowds, extend dwell time and increase sales.

The DJ Pop Up Store will also stock Hardwell’s book, festival tickets, bags and plaids for in the park or at a festival. A highlight of the retail experience will be an ‘open DJ Booth for local DJ’s to play instore to a welcome audience.

Design: studiomfd
Photography: Johannes van Assem

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