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The concept starts a visual conversation about the core of the Romanian soul and its strong design influences that are coming right from the national heritage and famous abstract hand crafted interpretations of it created by the famous sculptor, Constantin Brancusi. From the green curved hills of this land and from the Romanian deep love and understanding for hand craft artisanal wood art and sculpture, the package is concentrating on creating a historical, unique retail experience and blending all this emotions in a contemporary package structure.

“The wood craft lid that is the metamorphosis of a wooden glass, the black and white tones, the graphical symbol of the bird, the geometrical pattern inspired by Romanian folklore, all these elements are emphasizing traditions and giving them new life and artistic meaning.”

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