Obie is born thanks to the necessity of creating a tie between Mexican organic food producers and the consumers, looking for the nutritional well-being, and distribution of these so that they can be at everyone’s reach.
An identity was made that expresses an emotional tie between the consumer and the products that are offered, a graphic that alludes to a point of purchase through a home and to the products through a synthesis of canaries singing in the mornings.
Design: Hi! Estudio
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