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The store design evolved from the idea of having ethnic Indian wear displayed in an ambience where you feel connected to the ethnicity but not in a traditional way. We created customized art panels using the sketches drawn of various traditional motifs and vintage styled pictures of the famous monuments of Hyderabad, the mother city of the brand ‘Kashish’.

The art was presented in a quirkily attractive fashion with strong use of white, grey and dark grey contemporary classic pattern in marble on the facade and flooring. The display backdrop was left white louvered panels with glass shelves and hangers to induce lighter feel to the space and for the beauty ‘whites’ lend in creating a contrast to the colourful art panels over the ceiling and upper walls.

Design: Sumita Malik / Studio SKM Designs

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