During the last semester, my assignment for packaging design was to pick a brand from food/beverage industry and to redesign its packaging. I’ve decided to go with Julius Minas coffee, and it took me a while to come up with a final result because all the sketches I’ve been previously developing ended up reminding me on packaging designs that already exist. I wanted it to be striking, to draw attention and be noticeable on the shelves.

Design: Sonja Kušumović

http://www.packagingoftheworld.com/2017/11/julius-meinel.html