Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Try all the RDB function for free during 30 days

Register

Subscribe for 10 EUR/month

Subscribe now

Subscribe special price for 100 EUR/year

Subscribe now
Close
Select categories
Select cities
Close
Select categories
Select job type
Select cities
Select experience levels

Effectively they create a perfect dichotomy. Starting precisely from this reflection, we have identified as the topic of the new concept the “BINOMIAL – DICHOTOMY”. This dichotomy is the base of the choice made in the project and it has generated his guide lines. The union of binary elements appear even in the store layout, characterized by a continuous comparison between different elements that joined, creates assonances: shelves and frame, niche and plane, bookcase and boxes.

These elements determinates also a binomial on a functional level: inside the store there are two selling area apparently different (niches | shelves) but designed as a unique part, becoming complementary. The same binomial is applied to the visual level: materials follow the same rule: gold and black, wood and steel and leather and wood. The matching between them, create an elegant perfume but cosy, with the feeling and perception of being in a space that reveal and call to mind an house, a living room.”

Demarcating the brand peculiarity, the feeling inside the new Guardiani’s store will be the feeling of being inside an elegant and cosy space that underline various aspect, apparently opposite, DICHOTOMIC: elegant BUT casual, relaxed BUT glamour, modern BUT traditional, artisanal BUT experimental, functional BUT luxury, dynamic BUT trendy.

Design: Giacomo Ortenzi / Ossigeno Architettura
Photography: Alberto Guardiani

Add to collectionAdd to collection