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Construction services company, ISG, has successfully delivered the new prototype store for Abercrombie & Fitch (A&F) in Asia, situated in Harbour City, Hong Kong. The 6,800 sq ft retail store marks the launch of the retailer’s new look in Asia, making a fresh return to the Hong Kong market. The Hong Kong store followed openings of the new format in Ohio, Michigan, Georgia, Virginia, Arizona and California.

Acting as the main contractor, ISG delivered the full fit out of the store including the design management and electrical and mechanical services – integrating omni-channel technology and special features such as dimmable LED lighting, music control and phone charging docks within its fitting rooms.

Other noteworthy installation is the storefront signage, featuring intricate details of the A&F logo – which was designed and fabricated directly from the United States. The fitting rooms include exclusive private suites and cash wraps were also built throughout the store to enable speedy checkout experience. ISG has successfully delivered the store on time and in 16 weeks, and the new retail store had officially debuted in December, at the Harbour City shopping centre in Tsim Sha Tsui.

Photography courtesy of ISG

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