A Packaging of wine inspired at the real story of Radica family. This winegrowers family is known in their home village as “the Bulls”. Everything dates back to the WWI times, when an ancestor of the family became popular thanks to his bull, the only adult one around there. That bull was able to help in many working necessities of the village, like working in the fields, serving as transport, and even for reproduction. It helped till the last years of his life, when it was sold to buy a vineyard, where, as of today, these wines are produced.

Creative Agency: Spazio Di Paolo
Designer: Mario Di Paolo

https://www.packagingoftheworld.com/2018/03/vigneti-radica.html