Irene Neuwirth is a longtime rolodex fixture for many of Hollywood’s top stylists and red carpet faces alike. The jewellery designer’s pieces exude craftsmanship, modern elegance and – not entirely unimportant in this buzzing tinseltown of image-conscious folk – unadulterated opulence. And now, after many successful years in the business, Neuwirth has taken her operations to a new level, creating a hybrid shop concept in West Hollywood. Housed in a bungalow-style structure with a façade of red bricks, the store occupies 2,000 sq.ft. [186 sqm.] and features an interior design by Los Angeles-based practice Commune.
Aiming to be more than just a retail space, the premises not only feature a section up front where Irene Neuwirth’s collection is displayed in shiny glass cabinets, but when shoppers advance further into the store, they’ll discover meticulously designed homey settings, featuring a quirky blend of new and vintage furnishings, cherry picked from estate sales and auctions, and sophisticated copper light fixtures. At the far end a professional kitchen has been installed with a sizeable walnut dining table seating no less than 10 guests. The plan is to host parties with a culinary edge, allowing the brand to engage with clients on a different level.