Feel, Experience & Create – trade show visitors are being invited to experience new product highlights of the German floor manufacturer Parador. Designed by Hamburg-based design studio Preussisch Portugal, the exhibition resembles a laboratory space where floor characteristics can be seen, felt and tested in detail. Parador particularly invites its guests to test new product features and put the innovations through its paces. By scrutinizing water resistant laminate under lab conditions, conducting haptic texture testing or looking deep into the structures with an endoscope app or large magnifiers, you get an impression of the premium product quality.

Various product categories such as Vinyl, Laminate flooring etc. are represented by letters resembling the periodic table to enhance the experimental setting. With „Open Frameworks“, a modular flooring system designed by Hadi Teherani, visitors can even create their own flooring patterns at designated layout tables.

Designed by Preussisch Portugal
Photography by KD1 Film- und Fernsehproduktion, Kay Domhardt