Global leading female underwear and lifestyle brand, Victoria’s Secret approached Lucky Fox to help them promote their ‘Pink’ beauty range. Lucky Fox went to work producing a mobile Pop Up stand to merchandise the spa-inspired products to new customers in shopping malls across the UK. One side of the stand held the product for customers to try and buy. The flip side of the stand had a selfie wall where customers held up speech bubble signage in front of a pink brick-effect wall. There was also a giant giveaway spinner, giving customers the chance to spin the wheel to win Pink-branded products.

Designed by Lucky Fox
Photography by James White