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Concept development for Swedens largest chain of department stores . A complete retail concept for every category of products represented in the department store.

An elegant, sharp retail concept including wayfinding were developed with the strategy to lift and highlight the products by using a high level of furniture design with thin dimensions and a muted color scheme. Classic department store references like marble flooring, art deco elements in pillars and staircases together with a classic coffered ceiling system forms the basis of the interior architecture. The dramatic light concept use light fittings with spotlights spreading precise and narrow light on the products complemented with design lamps to create an elegant atmosphere.

Retail concept: Code Concept (
Photography: Mårten Ryner

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