I have designed branding and packaging for Calea, a firm that produces high-quality cosmetics with activated charcoal and rosehip oil. Calea wants to be a premium brand that is why I have used a black and white colour scheme and a minimalistic packaging design. I have used photographs presenting the basic ingredients of cosmetics: activated charcoal from walnut shells and rosehip petals to match the image of the brand.
The project consists of several packaged anti-wrinkle creams for day and night (black and white packaging) and two types of serum for the face. In addition, I have designed a website maintained in a modern style. This is a conceptual design. I have developed the brief myself, I have defined the target group and goals for the brand.
Designed by Dawid Wadach
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