A flagship store will be designed using space in the Lotte Duty Free Shop of Incheon International Airport Terminal 2 to advertise and sell KT&G’s new innovative cigarette ‘lil.’ It is our task to fully use the space to primarily display and project the brand’s concept that ‘a more free and relaxing lifestyle is made possible by minimalism and its aesthetics.’ We have also incorporated the idea of how the practicality of minimalism and clean revolutionary technology has led to a more sophisticated way of treating one self in our design. The special design with an ‘LAB’ concept was decorated with a modest use of color and material, which further accentuates and concentrates the focus of customers on the product and its colorful variety.

Designed by DESIGNBONO
Photography by Yong Jun Choi