BOX Studios designed the offices for parking services company SpotHero, located in Chicago, Illinois. SpotHero selected 125 S Clark Street in Chicago to park it’s new headquarters. This Daniel Burnham building is a perfect fit for the young, but professional SpotHero team with it’s modern twist on historic renovation through it’s building amenities like an artisanal marketplace and outdoor terrace.
The office is fun and functional, honoring the company’s history as a startup while promoting a mature, lasting impression to recruit and maintain top industry talent. Bright colors reflect the playful energy of the company’s mission to empower people to get everywhere, easier by connecting them with affordable parking spots through the SpotHero mobile app.
SpotHero’s forward-thinking mentality is echoed from the start. In lieu of a traditional reception-style lobby, BOX created a lounge area at the front of the space to welcome visitors and encourage social interaction. Thoughtful details elevate the design of the space throughout, including in the company’s main conference room. A peaked glass corner detail provides a glimpse through the conference room and into the café beyond.
Transforming unique conditions, like an unused elevator lobby into a space for heads-down work, allowed the design team to address the challenge of the unique horseshoe shaped floor plate while still maintaining an open office layout. Social areas like the café and conferencing are integrated into the front of the space, creating a natural division for quieter zones in the open office.
To address a limited budget, unique design components were included to create a classy but comfortable end product, including: an eye-catching custom chandelier constructed from a composition of LED filament bulbs, bold pops of color in both fixtures and furniture, abstract statement textiles and angled flooring layouts. Ancillary furniture and graphics were sourced and purchased through coordination with the SpotHero marketing team to bring the space together. The resulting design merges sophistication with a youthful spirit, reflecting the character of the SpotHero team.