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Friday, April 13th, Monoprix has unveiled a new beauty space concept in its République (Paris) store. A completely redesigned shopper’s journey: In a trendy atmosphere of light wood and metal, the space takes all the light of an artist’s studio. This new world redesigned by DIAM has exalted the identity of each brand (graphic codes, modular spaces, animations …) without ever denying the DNA of Monoprix.

Inclined product presentation, nomadic consoles, modular structures, streams of light, generous mirrors, make-up stations, focus on brands’ favorites, screens to know everything, a selfie corner to share with the world …, the concept offers the consumer a privileged experience in the heart of the store!

Designed by DIAM
Photography by Julien Dominguez

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