In June, Edeka Paschmann opened the doors to its new store in Duisburg. Located on Moerserstraße, Homberg, the store has, since then, been offering a diverse range of products. The new design offers a stylish 2000sqm sales area.
The design team of the Düsseldorf agency Shop Zwo have proven, in this project, that a supermarket can have a different look. After several months of planning, Edeka Paschmann now presents itself – individual and modern.
The organic shape of the white ceiling panels break through the linear grid of the shelves. The soft curves wind their way through the entire store, giving it a futuristic and dynamic appearance. The store garners energy from the contrasts and highlights, which help the customer to orientate the