This is packaging for fictional rooftop garden Made In Brooklyn’s assortment of organic fruit popsicles. Made In Brooklyn is based in Coney Island where their rooftop overlooks the Wonder Wheel. Inspired by the historic ferris wheel, the logo combines multiple abstracted fruit forms. The logotype references the whimsical visual language of Coney Island’s signage. The popsicles are made from fresh organic fruit grown in the rooftop garden and are sold on the boardwalk. They are meant to be enjoyed on the beach or while exploring the bustling amusement park.
Packaging by Amy Chan