FRETARD Design has expertly delivered Australia’s first Tealive store, introducing the successful Malaysian bubble tea company to Melbourne’s bustling CBD. A colourful tea stop in the city’s largest transit hub, Southern Cross Station, Benjamin Frétard has designed a visually stimulating space that attracts customers with vibrant purples and yellows and energises the spirit even before the first sip.
A striking ceiling installation, representative of the way in which the straw perforates the bubble tea lid, adds intrigue and texture to the store layout while emphasising the bold brand colours and quirky personality.
Designed by Benjamin Frétard / FRETARD Design http://fretarddesign.com.au
Photography by Nicole Cleary