A new Indian ‘grab-and-go’ concept has made its way to the City of London with the recent launch of Pali Kitchen – complete with inspired branding by top international customer experience agency I-AM. Located in Bow Lane, the new brand serves customers with staples such as curry and lassi while the inspiration behind the restaurant is to capture the authentic spirit of India by focusing on the expressions and gestures of its people. Pali Kitchen sounded out I-AM with a brief to create ‘a leading fast-casual Indian brand in the UK’. The key objective was to change the perception of the Indian dining experience by moving away from being a traditional, seated and multi-course dining experience to a fast-casual food proposition.
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