The Store located at the most prestigious shopping center in Jakarta, Plaza Indonesia.
E.L. in collaboration with erreLUCE transformed the space with the concept of “Blank Canvas” so that the products can speak for itself. Textured paints on the wall to give the dimension for the light to pass. The ceiling installed with combination of transparent bent acrylic with the shape of ribs and mirrored stainless steel for the fixture of the linear light. Each of the mirrored stainless steel will reflect the acrylic body and create the infinite view on the ceiling.
As pink as the trademark color of Rollover Reaction, designer chose the white base terrazzo with pink accent to intertwine the concept together.