![](https://retaildesignblog.net/wp-content/uploads/2016/03/Taka-Sushi-by-Span-Design-Tuggerah-Australia-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-2-780x520.jpg)
Mobile phone operator Turkcell wanted a store design concept that could showcase a large range of products in an exciting way. Branding and customer experience agency I-AM was tasked with creating an experience-based store – structured as three main areas – where customers can easily interact with the products in a relaxed environment. In the ‘Dance’ experience zone customers can try IoT and music products in a sound-proof booth by connecting their mobiles to the speakers. In the ‘Move’ experience area customers experiment with sports-related products and interact with gadgets. in the ‘Discover’ zone – created specifically for the Akasya store – I-AM designed a concept inspired by Turkcell’s three brand colours.
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-9-780x513.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-8-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-7-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-6-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-5-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-4-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-3-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2018/10/Turkcell-1-780x520.jpg)