«Granmoto», a motorcycle dealer in Russia sought to recreate its retail space to better appeal to the upper class while keeping alive the sprit of freedom, joy and playfulness. The brief was to provide an informal and slightly rugged feel to the space.
To offer that understated yet classy look we imagined a motorcycle workshop from the 60s and restricted our palette to naturally aged wood, unpainted metal and brickwork. Items that defined the era adorn the shelves and the equipment is a blend of warehouse and workshop elements.
Deeper in the store a softly-lit area is set apart for the customer to have coffee, relax and chat in an informal and comforable setting that features soft leather couches and a fireplace.
Designed by Alex Feskov
Photography by Alex Feskov