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FRCH Design Worldwide in partnership with digital agency MJD Interactive announced a successful prototype for The Container Store in Dallas, Texas, known as the brand’s Next Generation Store. The all-new 24,500-square-foot flagship features several innovative experiences and solutions including 18 digital touchscreens, an optimized product navigation system, and Custom Closets Studio. The Custom Closets Studio created an in-store destination where closet vignettes allow guests the ability to visualize possibilities at every price point. An elevated and more comfortable experience featuring a new hospitality component, including a seating area where customers can gather ideas and be inspired.

Retail Design: FRCH

Digital Agency: MJD

Photo Credit: Mark Steele

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