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Jomoo is a kitchen and bathroom manufacturer with a dominating position in the Chinese market. Its operations directly cope with the growing demand for residential interior design coming from a rising young Chinese middle class.
Enhancing this aspect we chose to design a unexpected space, more symbolic than advertising, more narrative than descriptive. Vibrant degrade colors on a total white background and some abstract architecture contribute to an immersive exhibition, giving life to a playground for adults.
An abstract landscape frames four different buildings and experience areas. Around them, clear and simple visual design helps to establish a connection with the topics of the exhibition: purity, simplicity, health, quality of life.

creative direction | paolo cesaretti firenze milano

design team | paolo cesaretti | marianna cristofaro | camilla vallini

visual design | claudia astarita firenze

photo | luca rotondo milano

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