The head office of the Austrian workshops is located on Kärtner Street 6 right in the heart of Vienna’s. OeW is the prime address for designs in the spirit of Viennese Modernism and offers extraordinary handicraft for people who are looking for and love something special: Fashion accessories, jewelry, glass, porcelain as well as high quality home and living products of notable Austrian manufactures.

dioma ag was mandated with the overall store design concept as well as the Emotionalisation and the Visual Merchandising of all areas.

Top Priority of the design concept: “To intuitively bring together tradition, authenticity and modern Zeitgeist but also revive the c