The Studio Jean-Marc Gady signs its 7th year of collaboration with Montblanc, and its 4th scenography for the Salon International de Haute Horlogerie. For this 29th edition of the SIHH, held in Geneva from 14 to 17 January, the studio created an immersive environment, transporting visitors to the heart of nature. For 4 days, Montblanc transported visitors to a lush expanse surrounded by breathtaking views of mountains and valleys. As soon as they entered the lobby, visitors were instantly immersed in the world of Montblanc’s 1858 line, greeted by a majestic mountain reflected in a lake below. A chance to unwind and take a break from the frenzy of everyday life, and an exceptional opportunity to show off the brand’s latest watch collection