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Coinciding with the arrival of the eagerly awaited S/S 2023 Men’s Collection, The Louis Vuitton pop-up store at de Bijenkorf department store in Amsterdam has been fully revamped. The ground floor space sees a playful setting dipped in an alluring purple hue, featuring larger-than-life puzzle pieces which form the walls and roof of the ephemeral space. Well, sort of. Almost all surfaces are adorned with Monogram flowers and some puzzle pieces have neon light sides, boosting the playfulness and creating depth in the design. Additionally, lively mannequins and modular furniture pieces guide shoppers through the pop-up store. Fusing the symbols of childhood with Louis Vuitton‘s extensive savoir-faire, the S/S 2023 Men’s Collection includes apparel that’s rooted in the 1990s dress code of the skater community, in addition to accessories and footwear, all infused with matching childhood iconography and characteristics, such as origami paper planes, Play-Doh colours, and cartoon prints.

Images © Louis Vuitton

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