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Via del Corso 89, where the beating heart of Rome lies.
A new flagship store built from the ground up, respecting the limits imposed by the city. The spaces are deep, the lights powerful. The walls alternate between perforated metal sheets and monitors that give voice to Slam’s philosophy.
Outside, the windows are like doors that are always left open, while inside the rooms follow smoothly after another. Every single element is created to catch the attention and to guide your eyes seamlessly. In the corner on the right, a video installation gives the feeling of floating across the waves.
Everything moves, nothing is motionless.
Finally, the sea comes to Rome.

Project by: Wea, Wagner Associati

Ph: Tiziano Scaffai

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