As we were approach by Diamond Time, looking for a new concept for their shops, we wondered. Do people still buy watches these days when everybody is hanging around with smartphones?!
Little did we know. Digging into the online watches scene we found out that apparently millennials do purchase watches. A lot.
In Diamond Time first Shop in Jerusalem we tried to balance between traditional luxury atmosphere and accessible casual fashion accessories shop.
A special attention was put into the showcase design in order to get functional still secured access to the high ticket items.
Lighting of both the space and the showcases, was carefully calculated in order to get the right balance between overall ambience and products display.