It’s safe to say that Virgil Abloh‘s nomination as creative director of Louis Vuitton‘s men’s line hasn’t hurt the popularity of his own cult streetwear brand one bit. On the contrary, Off-White is more popular than ever, resonating with picky young crowds in the planet’s global fashion capitals and far, far beyond. The Indonesian capital Jakarta may not be widely recognized as a fashion hub, or even a shopping destination, but it’s home to an affluent demographic of shoppers that’s in-the-know when it comes to lifestyle trends. The past two decades, the city’s retail arena has seen an accelerated arrival of flagship stores of mainstream luxury brands, but the recent opening of an Off-White boutique – it may be called streetwear, but given the price point, the brand easily classifies as upscale – seems to signal the market has now sufficiently matured for specific niche brands from fashion’s upper echelon. Off-White has secured a 150 sqm. (1,615 sq.ft.) ground floor unit at Plaza Indonesia, one of Jakarta‘s leading shopping malls.
Rubbing shoulders with the likes of industry peers such as Dior, Fendi, Christian Louboutin, Versace and Balenciaga, the boutique’s interior design obviously flaunts the brand’s signature design codes. The floor-to-ceiling glass façade bears all to passers-by, and it’s a striking black and white marble flooring that beckons from afar. The setting is further framed by a pristine white ceiling and walls, and is furnished by understated pieces and fixtures, including metal-clad display tables, cabinets, planters, and sleek metal railsand at the back of the stores, shoppers will find an understated seating arrangement comprising of wired steel chairs and a table with an Azul Boquira marble top that has a floor-to-ceiling shelving unit in matching purple as a backdrop. The new Off-White store has kicked off operations, carrying the 2019 Men’s Cruise Collection and 2019 Women’s Resort Collection.