The international retail company Virgin Megastore re-opened its Flagship Store at The Dubai Mall. With over 2,400 square meters of commercial space, it was created to be the new lifestyle and IT destination for the region. With an original design concept developed by the Dubai branch of Schwitzke & Partner, it offers the latest range of music, multimedia gadgets and games, as well as books and toys. The store’s design is Inspired by the energy of a vibrant city and reflects the variety of Dubai’s urban districts; here the shopper is inspired to discover new things with every visit. To emphasize the diversity of products and categories in the store, and to give the customer an intuitive orientation at the same time.