The new concept releases the proposition of a sophisticated timeless pastry shop with a touch of industrial style.The consumer is presented to a new Ofner environment, which stands out by being disruptive if compared to the older concept, and with retail design elements that value the quality and tradition of the products.
The materials: Porcelain tiles on a concrete pattern for the floors and walls, matte finished metallic structures that bound the attendance areas and contour metallic stands where the products are exposed, wooden surfaces to promote the cosiness and the herringbone wood floor. Besides the aesthetic innovation, the concept brings solutions for a multifunctional operation, with restaurant, grab and go and gelato kiosk.