The Show-Room of the fashion designer Keren Mizrachi allows the customer a glimpse into the world of fashion.
We divided 90 sqm into two sections: studio and retail shop.
Keren uses the studio as a place to design her fashion and the shop is used as the meeting point with the customer at the end of the process.
We have softened the meeting point of the world of design and the world of retail by a round shape which enables the designer to choose how much to expose her private working areas.
We have created a large storage space which is exposed to the customer in the area of the fitting rooms, keeping in mind the fact that as close as the customer gets to the piece of fashion so close does she get to the designer herself.