Dalziel & Pow has created an elevated, ownable retail experience for Bestseller Fashion Group China’s SELECTED brand, launched in a series of stores in Beijing and beyond.

Appealing to the fashion-forward, tech-savvy and hardworking consumer, ‘Future You’ is a premium store concept that delivers a space to connect, a space for change, a space that’s ready to dress the future you. It raises SELECTED’s profile as the destination for on-trend, quality workwear, as well as building an aspirational lifestyle around the brand.