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Our design represented Hyundai Mobis’ aspiration to playing a leading role in future car technology. As an integral part of the strategy we unveiled the brand’s new autonomous driving technologies and created an immersive experience.

Inspired by automotive parts hidden underneath a metal skin, we used the principle of unveiling a stage in a new way – creating a bold and dynamic shape. Meanwhile the architectural staging of the unveiling process was created by a vertical surface bending upward, opening the booth in transverse direction towards the visitor flow.

DESIGN: Cheil MDLab
CLIENT: Hyundai Mobis

https://mdlab.cheil.com/hyundai-mobis-2019

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