Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Try all the RDB function for free during 30 days

Register

Subscribe for 10 EUR/month

Subscribe now

Subscribe special price for 100 EUR/year

Subscribe now
Close
Select categories
Select tags
Select cities

F▲STFISH is a fast fashion brand with more than 2,000 stores in China.
PRISM DESIGN was in charge of re-branding this brand.
concept is “scales”. First, focus on the relationship between people and clothes. Then,their brand name “fish” is dress up in scales. Scales is an important garment for fish, it is protecting the body, gaining speed, and sensor function.It is the same as the feature of fast fashion.In order to protect herself in fashionable clothes, I pursue sensitivity and quick change of clothes. Then scale has various meanings. Scale; size, balance, rise, measurement, scale etc I linked this to the brand vision.we analyze fish scales and reflect them in the design.

CLIENT by F▲STFISH_快鱼

Branding & Designen by PRISM DESIGN

VMD SUPERVISOR by bespoke-asia inc./ FUMIO UCHIDA

Add to collectionAdd to collection