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Mackage is a natural first-class luxury.
Following its icy elegance, we found a lot of sounds, colors and scents. Everything seemed there to recreate the perfect scene for this summer edition of Pitti.
On the outside we find a large logo and a catwalk leading to the entrance tunnel. Just two steps forward and we feel like we are floating in space. Urban jungle is the concept of the most recent collection of Mackage.
We had to express it at its best, so we built a habitat with dark shades, bathed by the colors of curved strips of LEDs. These lights give life to the shapes of trees.
If our eyes go further, they see the reflection of tropical leaves. That’s the curtain between the collection and the business area.

https://wea.it/

Project by: Wea, Wagner Associati

Ph: Tiziano Scaffai

Video: Mediamashstudio

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