Finnish beauty brand Lumene has partnered with creative agency Dalziel & Pow to help it respond to the changing beauty industry and meet new customer expectations. Working alongside Lumene’s Director of In-Store Experience, Martti Ala-Jääski, Dalziel & Pow have enhanced the brand experience with new communications and spaces to help Lumene animate its retail footprint.

This pop-up experience in Russia showcases the best products and has been designed to make the most of the small space. Crafted from light timber with birch trees flanking each corner, this traditional log cabin-inspired space plays upon Lumene’s Finnish heritage to distinguish it from other beauty brands in the region.