Villa de mûrir is the flagship store of beauty curation brand mûrir at which customers can experience mûrir’s signature Beauty Pairing service. Collective B created an interior design that works as an effective brand communication touchpoint for millenials looking for a break from everyday routine at which they can explore their personal beauty.
The interior design concept for Villa de mûrir was inspired by keywords derived from the mûrir branding.
‘mûrir free circle’
The free circle, symbolizing mûrir’s respect for the diversity of beauty, was applied in various ways with ceiling objects, lighting pendants, and wallpaper patterns. For each space different materials were utilized to express the brand identity throughout the whole space.